_The Project
I was approached by Funky Photobooth to craft a strong brand identity for them so that they could stand out amongst their competitors and express the funkiness of their brand.
By utilising their already existing branding collateral, I aimed to create design elements that could be easily applied to future branded collateral, so that the team could ensure the branding stays cohesive across all platforms it may travel on.
- By not stepping too far away from the original logo, we removed the colourful blocks from the original logo and fixed the squished typography.
- Created a fun pattern with icons of a camera and ordinary props that you would find in a photo booth.
- We carefully chose a pallet of colours that would also play a pattern in certain instances.
- A tagline was formed called "take a smile home" which would run through all their branding as well as a branded photobooth catalogue.
- A photobooth displayed was made which stands at all their events.
